Project Management

SEO Project

We asked to do SEO project to increase organic traffic and drive sales and revenue. As a leading luxury fashion retailer in Asia, Lane Crawford faces stiff competition in the e-commerce market. By optimizing its website structure, content, and keywords, Lane Crawford can improve its ranking on search engine results pages (SERPs), making it more visible to potential customers. This increased visibility translates into more organic traffic to the site, which can lead to higher sales and revenue.

ClientLane Crawford Joyce Group
Date2023-04-25
ProjectSEO Project
SEO Project

01My Role

We asked to do SEO project to increase organic traffic and drive sales and revenue. As a leading luxury fashion retailer in Asia, Lane Crawford faces stiff competition in the e-commerce market. By optimizing its website structure, content, and keywords, Lane Crawford can improve its ranking on search engine results pages (SERPs), making it more visible to potential customers. This increased visibility translates into more organic traffic to the site, which can lead to higher sales and revenue.

SEO ProjectSEO Project

02Result

The SEO project result in a significant improvement in the site's ranking on search engine results pages. By revamping the site's structure, content, and keywords, we were able to increase its visibility to potential customers, driving more organic traffic and ultimately increasing sales and revenue. Additionally, the data report provided by the vendor gave us valuable insights into user search behavior, which helped us to better organize the site and push products that were in high demand. We were also able to identify which words and phrases were most commonly used by customers when searching for products, allowing us to optimize our site and improve its relevance to users